The Future of Digital Marketing in 2020 is Now. Don't Miss The Mark With Online Advertising This Year.
How well do you know your audience?
"Olay Skin Care did something AMAZING for a recent campaign. By digging into Google and YouTube data, the team discovered that their audience (perhaps unexpectedly) loves football and horror movies. So its creative agency came up with a YouTube-led #KillerSkin campaign that centered around the Super Bowl and told a unique and gripping story that led to tens of millions of views and a huge uptick in search interest."
This is one of the most important things, #1 according to Google, you should focus your marketing efforts on. Learn your audience on levels you never thought were necessary.