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Local Business Building Brand Awareness

As a small business owner, you understand the importance of marketing your brand. Your customers have many choices, and larger, national companies have the capability to put their name out there – and keep it there. As a single establishment business, it can be difficult to build the name awareness of a “big box” store. Loyalty incentives, social media placement, and keeping your customers current with your latest inventory and promotions can be challenging to work into your day-to-day operations.

Successful entrepreneurs spend a lot of time building brand loyalty and a good reputation in their community. Providing your customers added value for their patronage just makes sense. And that’s where the Main Street Invite program helps local brands build strong communities.

Shopping Local Builds Strong Communities

Strong communities are ones where the dollars stay local and the special character of a quaint downtown or bustling row of shops is preserved. When you spend your dollars at an area café or boutique, you’re supporting your friends and neighbors. You keep your tax dollars in your community and help it grow.

When you shop locally, your money is kept in your community because locally-owned businesses often purchase from other local businesses, service providers, and farms. Purchasing local helps grow other businesses as well as your region’s tax base. Choosing to shop local means that you are individually stimulating your local economy with your support and in turn, helping shape your community’s unique character and personality.

Enjoy The Personal Touch From Small Business Service

Small business owners have one thing in common: a passion for their practice. Growing their own business is a labor of love, and it shows their personal touches and individualized shopper experience. Small business owners and their employees are personally invested in the products or services they are selling. Often, they are more likely to go the extra mile for their customers when it comes to providing product and service descriptions, uses, and backstories.

The character of the individual retail or dining experience is shaped by the personality of the owner. You’ll find that local businesses often hire people with more specific product expertise, giving them the ability to “storyteller” their brand when educating potential customers. Many independent businesses developed to meet a need in their communities, with goods and services tailored to the needs of the residents. When customers patronize local business, they’re participating in growing the economy of their hometown.