How well do you know your audience?
“Olay Skin Care did something AMAZING for a recent campaign. By digging into Google and YouTube data, the team discovered that their audience (perhaps unexpectedly) loves football and horror movies. So its creative agency came up with a YouTube-led #KillerSkin campaign that centered around the Super Bowl and told a unique and gripping story that led to tens of millions of views and a huge uptick in search interest.”
This is one of the most important things, #1 according to Google, you should focus your marketing efforts on. Learn your audience on levels you never thought were necessary.
3 Things To Think About Regarding the Future Of Online Business
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