As Google continues making the way for future business owners to out rank their competition, we all know Search Advertising is not the only way Google will advertise your business these days. The more powerful and less understood Display Advertising is a very complex and more versatile way of advertising, receiving traffic, growing your business and having your brand stand out.
1.) Authority based ranking
More and more Google is focusing, not on what keywords you should be using to reach your customers, but instead the value in how your customers and consumers perceive your content. The more authority on a topic you have the better it is and easier it is to rank for that topic.
2.) Display advertising
Not new by any sense of the word, display advertising has been used by Google by quite a few years in order to display someones website and advertisement on over one million high traffic websites, mobile apps, search engines etc…
3.) Traditional search advertising
Traditional search advertising is what companies are most familiar with, most of the time, when we first start our business and discover Google advertising. The first several search results return ads on every Google search. These TOP TIER “ad rankings” are purchased by paying per click through Google’s well known ad platform.
What’s PPC Advertising?
Pay-per-click, also known as cost per click, is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines. Wikipedia
If you have more questions about how your business can use authority based search results instead of traditional SEO rankings feel free to reach out today and schedule a call so that we can brainstorm about whats the best option for your business at this moment.